Yellow 108

Rodrigo Trevino + Sam Griggs : 'Photo Safari'

"The Best Hats for Winter" - Outside Magazine

Veggie Power Bowl: Recipe by Tasty Yummies

Parker ball Cap // Made in the USA

New Product Release: The Travel Roll up

Palm Springs 2015 - Team Retreat!

Summer 2014 Brand Video!

Our Summer 2014 Brand video is up!

Yellow 108 Summer 2014 from YELLOW 108 on Vimeo.

Big thanks to Foxes and Wolves

Norman Russel, North Menswear, and Garriet Leight.

Samantha & Drew!

Y108 ADVENTURES: France je t'aime

And the Yellow 108 European adventures continue! We spent an amazing few days in Paris -- great meetings, macaroons, all sorts of tasty food -- but now it's off to the South of France for friendly faces and port town vibes in Marseilles.

Street Style: GQ at Capsule New York

We're at Capsule in New York this week and MINT in Amsterdam, but even with all the travel, we had to take a second to thank GQ for featuring our Yellow 108 Luke Fedora on Street Style yesterday. See more of the looks here.

Y108 ADVENTURES: Big Sur

The coast was calling as we packed our bags for Central California last weekend. We found starry skies, ridge lines, morning hikes, jade-filled coves, and a couple perfectly misty days. Here's what we packed, plus a few things we saw.

Adventure Pack

Yellow 108 Luke Fedora // Salvaged Leather Belt + Vintage Buckle // Bamboo Sunnies

Hunter Boots

Pointer Brand + Snake Oil Provisions Jacket

Vintage Case Knife

Council Tool Axe

Headlamp

Wool Socks

Vintage Flannel

Nikon D7000

Wool Blankets + Firewood

Morning brew: Heartbreak Coffee + Square Trade Goods enamel mug

Playing with long exposure in the Milky Way.

The Workshop Apron

We'd like to introduce our newest product: The Workshop Apron.

Designed with craftsmen in mind, we took great care and time to re-think the classic design of the simple apron: heavy natural materials, accessible pockets, and a system of crossing back straps that wont put extra weight on your neck.

Made and salvaged in Los Angeles with a leather dye cut front patch, our first batch of workman, craftsmen, cook and artisan inspired aprons is made from salvaged denim, tweed and canvas, available in three different lengths, and ready for projects that'll wear it in.

Get it here.

DIY: Brew + Bottle

Fall almost asks for beers that make us linger a little longer. Perhaps it's the cooler days or cleaner air, but maybe it's just that as the leaves are putting on a different color, we want to too. And so we ask ourselves to take a bit more time, to taste the notes, and to fill a perfect Saturday with efforts reaped in a few weeks' time, hopefully friends nearby.

To help with our first fermentation, Brandon D'Imperio took the time to teach us how to home brew his favorite IPA from Topanga Canyon, California. Don't be overwhelmed by the task, brewing your own beer is like any other recipe, it merely calls for a little more attention to sanitation and a playful attitude for trying new things. Worst case, you've still got something sort of like to beer.

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1. CLEANING AND SANITATION
Be sure to inspect all equipment for any debris or films. Do not use soap, it can ruin the head of your beer. PBW or B-Brite both work great for cleaning your equipment.

2. STEEPING GRAINS
Crush your grains with a rolling pin. Put your grains in a muslin bag, add 1.5-2 gallons of tap water to your pot. Boil overs are messy, make sure to leave a gallon or two of headspace. Steep your gains at 155 degrees for 10-30 minutes. 10 minutes is fine if you’re pressed for time. You’ll need a thermometer for this stage. Remove the pot from the burner and let grains steep for another 5-10 minutes.

3. THE BOIL
Before returning the pot to burner add your malt extract. Make sure to stir the water so the malt extract does not scorch on the bottom of your pot. As soon as you see a boiling bubble add 1 oz bittering hops and boil for at least 45 minutes stirring as needed.

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4. COOLING THE WORT
Pour the wort (pronounced “wert”) into the primary fermenter that contains 3.5-4 gallons of water. Make sure you have cooled your wort below 80 degrees.

5. FERMENTATION
Rehydrate your dry yeast in luke warm water (90-100 degrees) and let stand for 10 minutes. Then pour into the wort. Approx. 1-3 days after adding the yeast you should start to notice a healthy fermentation taking place. A head of foam will have formed and CO2 should be bubbling out of the airlock. After 5-7 days of fermentation, transfer into a glass carboy. A good rule of thumb is the that fermentation process takes about 2 weeks.

6. BOTTLING
At bottling time, heat 1 cup of water and add 3/4 cup of corn sugar. Bring the solution to a slow boil for 5 minutes, then cover with a sanitized lid and let cool. Add the corn sugar to the bottling bucket, siphon beer from your fermenter into your bottling bucket and fill the bottles using a
bottle filler. Cap your bottles and you’re done. Store your beer in a cool (60-70 degrees), dark place for 2-4 weeks. Not on a cool basement floor during the winter.

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Cheers!

DIY Succulent Garden by Hello Gem

Here, the Americana loving duo of Hello Gem gives us an Autumn-worthy tutorial on how to make an easy centerpiece, a natural desk topper, or the casually perfect gift. So go find some natives (maybe you can ask a friend for clippings?) and enjoy a weekend DIY project that's worthy of Saturday's coming Fall Equinox.

SUPPLIES

Power Drill with Hole Saw Attachment

Succulents

Log

Reindeer Moss

Greening Pins

"The future belongs to those who believe in the beauty of their dreams."

- Eleanor Roosevelt

Step 1

Drill holes in your log in a pattern that is organic and pleasing to you. Anything goes because, just like in nature, plants grow without rhyme or reason. Match the size of your hole saw bit to the rough size of the succulent. We used a 2 3/8" hole bit for ours because our succulents were rather small. Sometimes the log will have natural nooks and crannies -- use them to your advantage!

Step 2

Plant the succulents in your pre-dilled holes. Dust the excess dirt off the succulents and place them accordingly. You can also plant your hanging pearl succulents in the same hole as your small succulents. To help hold the hanging pearls in place, use your greening pins.

Step 3

After you complete planting, place moss around each succulent to give your arrangement a finished look. This step covers up any imperfections, like exposed greening pins or gaps in the log. Use additional greening pins to secure the moss in place.

And voila! You have an amazing succulent log arrangement! Place your arrangement in bright light -- they LOVE sun -- and spray with water once a week.

Behind the Scenes: Napkins + Aprons Photo Shoot

Instead of doing a "regular" photo shoot for our salvaged cotton napkins and denim/canvas aprons, we threw and documented an intimate dinner party with some of our favorite people. The menu was simple, the design was stunning (thank you Hello Gem Events), and we loved being together. Here's a behind the scenes sneak peek of what's to come.

(...hint: lots of guest blogs, lots of how-to's, lots of recipes, and plenty of Yellow 108 living tips)

Yellow Love!

COLORS: Black

Every wonder why Yellow 108's never made a black hat? It's because colors actually have a profound effect on our wellbeing and with scientific research starting to come out, we thought we'd share some of their interesting findings regarding color --- of which the most interesting is definitely black.

In the basic understanding, color effects our body through the subconscious mind, the immune system and various other systems of the body. It does this by charging particles that then travel into our tissues, fluids and cells. Meaning, since cells are a product of their environment, like we are, they are affected on a basic level (think the way cells talk to each other and organize themselves) regarding how healthy they are.

So what does this mean for us? Well, German scientists have started to publish research about how clothing effects our immune system. Their studies have shown that black is carcinogenic because it depresses cell activity, a factor in determining the health of the immune system. But wearing COLOR stimulates the immune system and, not so subtly, our moods. Designers use these insights all the time, knowing yellow's inviting, green's relaxed and refreshed, blue's calming, and so on.

What've we learned from color research? Cells are a vibrant community that care for each other, communicating through light, and we have the opportunity to make choices everyday that help support them. Since only cancer cells don't emit light, we should consciously try to minimize the ways in which we suppress our immune system -- this includes the colors we wear.

We wear colors because it makes other people's days better. Whether we realize it or not, even the smallest things we do impact people's lives; and since we always want our impact to be as positive as possible, we do our best to limit how much black we wear -- and that means how much black we produce (zero). Why? Because It's our mission to inspire and excite our communities to live as vibrantly as possible and that definitely starts with all the little things we do.