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We heart Paper Tiger Films! Yellow 108 had the pleasure of working with Ashley & Sunil on the editing of the Spring 2012 Brand Video. Get to know their story and follow them on facebook https://www.facebook.com/pages/Paper-Tiger/243414175726758
Hello, we are Paper Tiger Films
We founded our indie film company in our studio apartment in downtown Bombay two years ago over cups of chai. Leading up to this event both having adventurous spirits, we met and filmed our experiences across the map, with Sunil's experience in the film industry and my passion to create art, the collaboration happened naturally. We found out how fun it is to create an, eclectic, artistic, and independent film. Since that time it has taken a very organic progression.
At the root… we really aim to discover and promote new ideas and enhance value within existing projects promoting social responsibility. With our artistic vision and passion for preserving wisdom and beauty through film, we pour our hearts into each project no matter how big or small. We are currently producing films for all forms of media including, ad films, short films, promos, documentaries and special event coverage, and meeting some amazing people along the way!
We believe that every artistic vision is a seed which if nurtured is limitless. Between shooting events and ad films we are writing a short film which will be in production next year. Until then you can find us hopping around Mumbai or Minneapolis depending on the season. Hope to talk with you soon.
Sunil & Ash
"Now more than ever we need to talk to each other, to listen to each other and understand how we see the world, and cinema is the best medium for doing this."
- Martin Scorsese
Inserting intention and love into everything we do, the Yellow 108 Spring Line is filled with classic styles that represent how good it feels to live! Get Inspired!
Keep yourself healthy & happy. Do good, feel good!
We use some of the most amazing recycled and salvaged ecological materials that exist. Check out this sneek peek of what's coming for Spring 2012!
With Thanksgiving right around the corner, it is the perfect time to think about all of the things we have to be grateful for. Gratitude is a very high state of consciousness, right up there with love. It is literally impossible to feel anger, fear or depression when we are focused on the abundance already present in our lives and operating from this place.
Gratitude enables us to receive and motivates us to return the goodness that we have been given. This creates an outward spiral, effecting everyone we come into contact with. It puts our lives into a different perspective, helping us realize what is important and what's not. It energizes and restores us, increasing our sense of well-being.
Although the Thanksgiving holiday is a wonderful reminder, it is truly amazing how practicing gratitude every day transforms lives. There are countless ways to incorporate giving thanks into our daily routines. Here are a few to get started...
1. Say it out loud. Creating a meal and enjoying it with our loved ones is a very important part of the holiday season. It can also be a great opportunity to share the things that we are grateful for without the normal distractions we face every day. Take turns going around the table. Look at each other. Listen. Connect.
2. Write it down. Keep a gratitude journal. Commit to adding to it every day, even when the only thing you can think of to be grateful for is the fact that you are here, alive, breathing. Putting your thoughts out into the universe creates a magnetic effect, drawing more of what you are grateful for into your life.
3. Share it. Write a note to someone you are grateful to have in your life. Who wouldn't be thrilled to receive an unexpected love letter?
4. Feel it. When you feel love and gratitude for something, really feel it. Feel it in your heart. Feel it in every cell of your body. Move to it. Dance to it. Sing to it. Paint to it. Thoughts with feeling behind them are the most powerful kind.
Being grateful = being happy. Happiness is contagious. Let's choose to practice saying thank you for all of the amazing things we are gifted with every single day.
Nothing quite says fall like pumpkin, this unofﬁcial king of seasonal squash is not just ornamental any more, its has more and more become an autumn dietary staple. When most people think about eating pumpkin, the ﬁrst thing that comes to mind is the stereotypical Thanksgiving dessert of pumpkin pie. However, this festive gourd has surpassed the ye old jack-o-lantern and pumpkin pie of our ancestors, it has evolved into a versatile ﬂavor for many diverse foods and drinks. From pumpkin ravioli to pumpkin lattes, this phenomenon is only getting more popular. Starting in October many companies start releasing their fall seasonal products, much of which embrace the awesomeness of pumpkin. To help you navigate through the "sea" of these seasonal pumpkin treats, we have decided to highlight some of our favorites.
Pumpkin bagels from Einstein Bagels - The pumpkin adds not only a great taste, but also a moister texture. If you want to go all out, add a schmear of pumpkin cream cheese.
Pumpkin Spice soy milk from Silk - Served hot or cold you can't go wrong. Its always an annual reminder of the up coming holidays and paves the way for its yule tide cousin "soy nog."
Pumpkin Pancake and Wafﬂe Mix from Trader Joe's - Here is an easy breakfast item that will let you fall into the season, you could even spread some of TJ's Pumpkin Butter on them if you want to take it to that next level of pumpkintude.
BEER - Every year there seems to be another new pumpkin beer on the shelf, enticing our curiosity. In 2011, these beers have really caught our eye.
Kick from New Belgium Brewery - This beer is unique in that it not only is a seasonal pumpkin
beer, but also a sour beer. 70% pumpkin and 30% cranberry, a perfect blend like fall its self. If you
see it grab it, this one has been ﬂying off the shelf.
Smashed Pumpkin from Shipyard - If you want a beer that tastes like your granny's pumpkin pie,
this will hit all the right notes. One of the most pumpkin~y beers I have ever tasted, in a good way.
Punkin Ale from Dogﬁsh Head - A full-bodied brown ale brewed with real pumpkin , brown sugar,
allspice, cinnamon and nutmeg, I may have also tasted a hint of "everything nice."
We would love here what pumpkin specialties your excited about. Let us know what we are
missing out on.
We here at Yellow 108 love cycling and all forms of human powered transportation. Unfortunately, far too often the world is not yet ready to accept alternative forms of transportation on the roads our car centric society. If only we had free reign of the streets for one carless day. In Los Angeles, CicLAvia is making this dream possible. On Sunday 10/9/2011 from 10:00 am - 3:00 pm, over 10 miles through out the city will be closed to car traffic allowing for citizens to rediscover the streets of LA. The route stretches from Boyle Heights all the way to East Hollywood, as well as South LA and Chinatown.
CicLAvia is derived from the original ciclovía event that first started in Bogota, Columbia almost 30 years ago. Ciclovía translates into English as "bike path", but now carries with it the meaning of this type of event. Every Sunday, over a million people take over 80 miles of carless streets in Bogota for the day. This event has spread to countries all over the world, including many events taking place around the United States. The upcoming CicLAvia in Los Angeles will be the 3rd time the event has taken place. CicLAvia occurs twice a year, once in Fall and again in Spring.
This event is not only for bicycles, all forms of non-motorized transportation are welcome; including but not limited to skateboards, roller blades, scooters, as well as your feet of coarse. Get out there and be a part of this unique experience, the more people participate, the larger the next CicLAvia can be, so be sure to bring out all your friends and family for a fun filled on the streets of LA.
For those that aren't in the SoCal area, make sure to check if there is a ciclovia type event in a city near you.
For more info check out: http://www.ciclavia.org/
It’s officially Fall!!! The September equinox has welcomed us to the season. This event is often referred to as the autumnal of fall equinox in the northern hemisphere, but remember although we like to think that the world revolves only around us, in the southern hemisphere its spring. The equinox represents the period when the days are almost 12 hours of light and 12 hours of night due to the earth’s axis in position to sun’s rays.
As much as we are all ready for fall and what we like to referrer to around here as “beanie weather”, Summer will be greatly missed. I feel its in honor to look back on all the things we love about summer in order to help bid it adieu.
Bret - To me summer isn’t it just a season, its a state of mind, this is mostly derived from my SoCal upbringing and our lack of true seasons. These are some of the things I will miss most about summer; long days at the beach followed by longer nights at the local watering holes, bonfires that you never want to end and that smell of smoke that lingers in your clothes, wearing shades (especially our bamboo ones) till 10 pm, and dining al fresco while the sun sets.
Jody - “Long days, warm nights... seaweed in my hair and sand in my bed.”
Lauren - "Summer Music Festivals.....Sunday Music in the Park......Traveling......Moto......Love Love Love!"
Colin - “The way the air is thick with musks, music, and contingent and the breeze comes to caress you like the hands of a lover disembodied!:-)”
Thats our Colin
Think about some of the things you like most about summer and say good bye to them till next year. Now its time to see what Fall’s got in store for us.
Have you ever been lost in the concrete jungle, searching for a little patch of green? Park(ing) Day is trying to change that one parking space park at a time. On September 16th, people all over the globe will be reclaiming the streets. The basic idea of Park(ing) Day is for citizens from all walks of life to collaborate and transform parking spots into parks for one day out of the year, creating an oasis in the urban desert.
Park(ing) day began in San Francisco in 2005 by a design group called Rebar, what began as one parking space in downtown SF has grown to a world wide event. Those that participate in the creation of these parkettes are often know as park-itects. There is always the classic style park complete with some plants and a bench on turf, but the concept has been expanded to included everything from art galleries to classrooms, the possibilities are endless.
Park(ing) day is about redefining and changing our perception of what public space is, utility vs esthetic, something to be used or enjoyed. Why does this prime real estate only have one purpose?
After enjoying all the local the curb side parkettes around Long Beach, like the tea bar and the sustainable reading room, we will participating in the culminating event of the day, the Long beach Park(ing) Day Festival. This event will take place in the Anderson’s Hardware parking lot on Pine and 5th from 6-10pm and will coincide the Twilight Walk, an art walk that highlights this often forgot section of the city.
For details on setting your own park or for more info on Park(ing) day around the globe check out: http://parkingday.org/
For more info and maps of parks in the LA/Long Beach area go to:
The Park(ing) day festival:
The seasons have a huge influence on everything we do here at Yellow 108, from the types of hats we make and wear to the events we participate in, however most importantly being what we eat. Choosing to eat what’s locally in season not only taste great, its good for the environment too since its not being shipped in from the other side of the world, usually the southern hemisphere for temperate climate produce.
Here are the Yellow 108 Staff Picks:
Bret - Figs and Chiles
Figs are a sweet seasonal treat. They have a short season (a few weeks) and a very limited shelf life (A few days). I enjoy them eating at sunset as an appetizer, what follows is one of my favorite fig recipes.
Baked figs with goat cheese and lavender honey
Preheat the oven to 400 degrees
From the top of a fig, make 2 crossing knife cuts down the fig a little bit more then half way making a X that flowers open. Repeat this with the rest of the figs.
Stuff a 1/2-1 Tbsp of goat cheese into each fig depending on its size. Mascarpone cheese can be substituted if preferred.
Bake the stuffed figs for 9-10 mins.
Heat 4 Tbsp of honey in a sauce pan with some lavender leaves and flowers.
Pour the honey over the baked figs and serve.
Get figgy with it!
This is also the season for chiles. Although, chiles can be available year round, the best flavor and most varieties are available right now. Roasting really brings out the flavor of chiles, I simply put them on the BBQ and flip them till its blistering black on all sides, let them cool slightly before rubbing the burnt skin off and deseeding (the seeds contain the majority of the heat). Be careful not to rub your eyes, and wash your hands with soap thoroughly. These can used in all sorts of dishes, sauces, and stews. Use immediately or freeze for later use. Spice up your life with some chiles this season.
Lauren - Heirloom Tomatoes
In recent years, there has been a resurgence of heirloom tomato varieties. Tomatoes aren’t just the boring old staple red, heirlooms can be zebra striped with orange, yellow (woot!), pink, green, and even dark purple. These beauties are best served on their own with a little bit of salt.
Jody - Watermelon and Peaches
Juicy and sweet, the perfect summer time snack. Jody loves enjoying them on the beach during hot summer days.
Colin - Strawberries
Colin has been savoring over the last strawberries of the season. Grab some while you still can.
Here at Yellow 108, we love great music about as much as love making awesome hats (thats a lot by the way). Music is an intricate part of everything we do at Yellow 108, from jamming out in the office to being involved with fantastic music festivals. We decided that we couldn’t keep all this great music to our selves, therefor here are the Yellow 108 staff picks of the week.
L.L.- Dark Dark Dark - A great unique folky sound from Minneapolis. Thanks M.W.
Jody - Little Dragon - This Swedish electro pop band has a new album called Ritual Union.
Colin - Brian Eno - Known to many as the father of ambient music, his 40+ year career has span everything from music scores to producing bands like the Talking Heads. Colin particularly likes his early solo works.
Bret - Explosions in the Sky - Their melodic instrumentals void of vocals invoke a whole assortment of emotions. They will be playing at the FYF fest (September 3), that we will also be vending at. http://www.youtube.com/watch?v=2UNj5Oqs29g
We have two awesome upcoming music focused events that we are participating in, Sunset Junction and the FYF fest. If you can’t get enough live music and your in LA the next 2 weekends, these are the spots to be.
The Sunset Junction music festival and street fair has grown over the past 31 years to become a major fixture of the LA music scene. This fest is one of the best places to discover up and coming bands. Basically Sunset Junction has good music matched with an eclectic crowd set in a block party atmosphere. Of all the bands playing this event the ones that we are the most exited to see are The Belle Brigade, tapes ‘n tapes, and Butthole Suffers (I’ve always wanted to see these guys live). Our booth will be on Santa Monica Blvd on the way down to the Hoover stage at the southern end of the event. Be sure not to miss this massive 2 day party and swing by our to say see what’s up.
Sunset Junction (August 27-28) http://www.sunsetjunction.org/index.php/street-fair
As if Long Beach wasn’t already funky enough, join us Saturday (August 20th) the Long Beach Funk Fest! This will be the 3rd annual LB Funk Fest, and sure to be the best so far. The event prides its self on being a true funk fest; no jazz funk or funk rock, just real deal funk from today and back in the day. This year’s line up features local bands like Delta Nove, as well as big name headliners such as funk legend Fred Wesley and funk super group Big Ol Nasty Get Down (featuring member of Parliament and 10 other bands). There will be two stages, one on Pine and the other on the Promenade, so the funk wont stop.
The Long Beach Funk Fest is dedicated to making the event as green and sustainable as possible, hence the slogan “Sustaining our future through funk”. The majority of venders at the fest are local green businesses and organizations, that’s where Yellow 108 comes into the mix. For the first time this year Beachwood BBQ Brewing will be running a beer garden featuring their local brews made right on the promenade. The LB Funk Fest is part of the SAM(Summer and Music) series in Downtown LB. Funk Fest as well as all other SAM events are solar powered, thats right both the sound and lights are powered by the sun. SAM’s 2011 statement is “Music for the people. Revives ears. Works with the planet.”
All of this funky fun is FREE and open to all ages. Parking will be crazy, if your coming from out of the area we recommend taking the Metro Blue Line, which has several stops with in one block of the event. Bring the whole Family for a fun filled day of funk, there will tons of art and activities, and the Kid’s Zone of Funkativity for the little ones. The whole fest goes from 1-11pm and spans the area of Pine and the Promenade between Broadway and 3rd st.
We like to keep things fresh at Yellow 108, especially when it comes to the food we eat. Shy of foraging through the urban jungle for backyard fruit, our best source for fresh local food is at one of the many awesome neighborhood farmer's markets. Lucky for us in the LA area there is one almost every day of the week, year round. Farmer’s markets aren’t just for produce, they often have baked goods, deli items, and a plethora of hot food dishes. Most farmer’s markets check up on the farms they let participate to make sure they are the real thing, selling only the produce they grow. In california, there is a government certification program that over sees such farm inspections.
There are many positive advantages associated with farmer’s markets. Little to no packaging is needed since it doesn’t need to go through so many hands and be stacked in a super market. There are economic advantages to shopping at farmer’s markets as well; since the produce comes straight from the grower to you and there is no middleman, you get a better deal and the farmer gets a higher price, its a win win.
A new growing trend are “produce exchanges”. The basic idea is to bring what ever you’ve grown in your backyard garden, be it extra tomatoes that you’ve overdosed on or that basil thats getting out of hand, then exchange it with others for what you want. No cash welcome here, simply barter system only. We love our great local produce exchange here in Long Beach, its held on the 1st and 3rd Saturdays @ Bluff park. Try to start one in your neighborhood, if one doesn’t already exist.
*Tip: Get to a farmer’s markets early for the best selection, get there at the end for the best deals.
To find your closest farmer’s market check out this link, http://www.localharvest.org/
Here is list of LA area farmer’s markets, http://www.farmernet.com/events/cfms
This has more info on CA certified FMs, http://www.cafarmersmarkets.com/
This is an online community produce exchange, http://hyperlocavore.ning.com/
Info on the LB produce exchange, http://www.facebook.com/pages/Produce-Exchange-Long-Beach/152112431519497?sk=info
We are excited to announce our participation in Unique LA’s summer event at the Barker Hanger in the Santa Monica Airport this weekend. This event is a rotating seasonal showcase of local companies and artists; featuring everything from clothing and home-decor, to jewelry and toys. Unique LA has a strict screening of its participants to ensure they are truly unique local businesses.
The Unique LA events help to support the local economy by bring together over 250 venders, almost all of them from Southern California. Over 2 million dollars has been brought into the LA economy annually from these events. Every show has a community charity partner, this summer show will donate 10% of the ticket sales to Santa Monica based Heal the Bay.
Unique LA is not just for shopping, its also about indulging your taste buds. An assortment of eclectic food options have been brought together for the event, including a convoy of food trucks (grilled cheese truck and the flying pig truck to name a few) and all kinds of detectible sweets. To keep attends from getting parched there will be free drinks on hand from Perrier, IZZE, Honest Tea, and Dry Soda, as well as an open bar from Naked Grape Wine and Black Star Beer.
Come out this weekend, July 30 & 31 from 11-6, we’ll basking in the sun outside both days. The event cost $10 dollars to get in at the door, but if you buy online in advance its $8 and you’ll receive a free ticket for the OC fair. Entrance tickets are good for both days, which includes all sorts of freebies and door prizes.
Be local, shop local, eat local, and embrace local.
"Camrmageddon" will join the ranks of Y2K and the Rapture, as one of the biggest disasters that never happened. Although LA wasn't crippled by traffic, at least it got people thinking about alternative forms of transportation. The best and most reliable form of transportation being the forgotten and under used LA Metro train system.
The metro can take you all over LA, allowing you to see all of LA's highlights without experiencing the down side of traffic and parking. Go to Hollywood to see a free show at Amoeba, have some dim sum in Chinatown, or catch a game at the Staples Center. Even make your way to LAX to catch a flight and avoid overnight parking charges! Wherever you want to go Metro can help you get there without hassle.
What better way to come to our grand opening party! The Metro blue line starts at the 7th St Metro Station in Downtown LA and heads straight to Downtown Long Beach in less than an hour for $1.50 each way. No transfers, no LA traffic. Then just walk 6 blocks, bike, or take the Passport bus (D) over to our place on 3rd St / Cerritos. Metro rail allows passengers to bring their bikes on the train. Long Beach has recently installed an intricate network of bike paths, one of which our store is conveniently located on!
So take a load off yourself and the environment by coming on the metro to experience all that we have planed for the 23rd.
1105 E. 3rd St. Long Beach, CA 90802
See you there!
What's up Long beach? Once a month we will be highlighting great community happenings in our own backyard.
Artwalks are a entertaining look at the local art scene. Most artworks are once a month events in artistic communities in which galleries and studios open their doors to the public. The objective is to showcase local community artists, many of which are up and coming and to get a chance to experience different types of culture.
A very unique artwalk will be taking place in Long Beach at Colorado Lagoon, the Acoustic Tidal Artwalk. This event will blend art and nature through a beautiful display featuring the tide of the lagoon, in which posts are dug into the sand with various types of art attached during low tide, then as the tide comes in the art becomes suspended over the water. The Friends of the Colorado Lagoon (FOCL) have put together a fun filled day with family activities, music, and nature walks. Many community organizations will be out to educate, including Green Long Beach, Produce Exchange, Surfrider, and Friends of the Colorado lagoon. The music portion has been put together by our friends at Tinderbox! productions and will get going @ 5pm. A number of live art displays will be developing though the day, from stage side paintings to graffiti art. The Colorado Lagoon is a true Long Beach treasure, this event is not be missed.
The Yellow 108 crew will be in attendance from 4-9pm! Come check out our booth and pose for a photo booth picture!
Saturday, July 16th, 2011
Colorado Lagoon - 4th Street and Park Ave, Long Beach, CA
12-7 Family activities
For more info check out the Facebook page:
If you forget your hat, we've got your back! Our full line we be available for sale during the event. Its sure to be a long day of fun in the sun!