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You may have heard, but we just launched our brand new kids line!  We're so excited because it's our favorite Yellow 108 hats in kid friendly sizes, perfect for the chilly winter weather coming our way.  The added plus is that these caps do extra good because when you purchase in Whole Foods Market, 5% is donated to the Whole Kids Foundation!  Win-win for the kids and conscious consumption.

If you're a family blogger (or know someone who is), we want to hear from you!  Send us an email at


Also, how cute is this recent photo shoot?  We love it!



The Curtis Cap (print and green) made from salvaged hemp in China.



The LL Driver made from salvaged hemp in China.

The Earflap Beanie made from salvaged hemp in China. 



As always, every hat is made completely from salvaged and recycled materials.  The Nite Cap beanie coming out is even made from salvaged hemp and cotton right here in LA. 

Keep an eye out this spring because we have kids straw hats and boat hats on the way! 



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