Cycle Chic Runway Show
Yellow 108 was at LA's first annual Cycle Chic Runway Show and we had the best time. "A celebration of dressing for the destination," there were plenty of bicycling inspired brands showing the world cycles and style are not mutually exclusive.
Melissa Balmer, the show's organizer, captured the night's mission best:
“If we can effectively harness the power of style and fashion for communicating our bike-friendly message for bike advocacy, we can help revolutionize bicycling advocacy in the United States."